M-Content is a solution for distribution of content (videos, slides, podcasts and questionnaires), placed at the disposal of professionals in the field - with impact, interactivity and trackability. It is a powerful communication tool, used by several company areas, as marketing, sales, communication, HR and the executive board ("the Word of the President"). The solution is available for Blackberry, Nokia (series and N) and Smartphones/PDAs with Mobile Windows (HP, HTC, MotoQ, etc.).
Benefits >>Increased team productivity (content available 24x7 on smartphones); >>Agility in content distribution (video, audio, questionnaire); >>Cost reduction in content distribution; >>Improved performance due to information arriving "just in time"; >>Team commitment and alignment; >>Team monitoring; >>Tests for content absorption.
Main Functionalities >>Available in a separate income box dedicated to priority content of M-Content; >>The content (video, slide, etc.) is announced by visual and audible notifications; >>Always accessible, even when the device is out of reach or offline; >>Trackability, allowing senders to know that their priority messages were opened. This allows to monitor and control who received the messages, what was read and when it was read; >>Secure; the content is encrypted and cannot be copied or retransmitted; >>Reports regarding access control and tool usage.
Previous Situation >>Long periods and high costs for production and distribution of folders for the merchandising team; >>Part of the content was printed, and another part, sent by e-mail; >>Lack of an online control to monitor who received the material and when it was received.
Solution Implement M-Content for the merchandising team.
Results >>Increase of the number of campaigns and promotional actions; >>Increased control over the commercial team; >>Reduction of content distribution time (time-to-market); >>Elimination of printing and mailing costs of parts and folders; >>Increase of commitment and understanding (video + audio = greater understanding of the promotion mechanics).
