M-Clipping is a solution for distribution of news, articles and topics transmitted daily in all types of media (TV, radio, newspapers, magazines and the Internet) directly to the users' smartphones. With the use of the Abacomm M-Clipping solution, the press assistance companies and the communication areas ensure that the executives and managers receive an update online of everything transmitted about their clients and companies, respectively. The solution is available for Blackberry, Nokia (series E and N) and Smartphones/PDAs with Mobile Windows (HP, HTC, MotoQ, etc).
Benefits
>> Access to everything transmitted in the media about your company, any time and any place; >> Increase of productivity (content available 24x7 in smartphones); >> Agility in distribution of clippings; >> Reduction of costs of clipping distribution; >> Enhanced performance, thanks to information arriving "just in time"; >> Possibility of sending Q&As and "media training"; >> Team commitment and alignment; >> Monitoring of the team.
Main Functionalities
>> Available in a separate income box dedicated to the priority content of M-Clipping; >> The content (TV interviews, radio programs, newspaper articles, etc.) is announced by visual and audible notifications; >> Always accessible, even when the device is out of reach or offline; >> Trackability, allowing senders to know that their priority messages were opened. This allows to monitor and control who received the messages, what was seen and heard and when; >> Secure; the content is encrypted and cannot be copied or retransmitted; >> Reports regarding access control and tool usage.
Previous Situation >>Long time periods and high costs for production and distribution of folders for the merchandising team; >>Part of the content was printed, and another part, sent by e-mail; >>Lack of an online control to monitor who received the material and when it was received. >>Lack of alignment of the "speech" among the executives. Solution Implement M-Clipping ® for the governor of the state of RJ, Sérgio Cabral, for the vice-governor, Luiz Fernando Pezão, for all state secretaries and presidents/directors of the main government companies and autarchies of the state government. The solution was installed in 150 Blackberry and HTC smartphones.
Results >>Ongoing updating of the entire first government rank of the state of Rio de Janeiro regarding everything going on transmitted in the media; >>Increased commitment, understanding and alignment; >> Reduction of the timeframe for distribution of the clippings; >>Elimination of printing and mailing costs for clippings.
